How Would You Showcase Your Value at a Tradeshow?

❓If you were to participate in a tradeshow featuring your services, which event would you attend? What services would you showcase? How would you pick a theme and message to represent you or your organization’s value?
❓Which visuals and materials would be required? How would you make sure they arrived safely, were set up correctly, and worked the entire time?
❓If others were in charge of powerfully promoting your offerings, what would you instruct them to highlight or avoid? How would evaluate if their efforts were successful?

This week, the exhibition professionals at hashtag#ExhibitLive, are taking a few days to work on their industry knowledge, as well as their own development. Their ability to negotiate complex trade shows with multiple details, items of consideration, and logistics is impressive. However, their real skill comes from dealing with very different people inside and outside organizations is the most impressive.

In beautiful Tampa, we discussed “Don’t Hesitate: Negotiate!” and “Positively Negotiate Drama.” These dedicated professionals teach me something every time we meet. Think of it as an evolution of face-to-face marketing. This year we focused on our superpowers and bringing those gifts to the table.

Congratulations to the new CTSMs and those who upgraded their certification level through more training. It was a terrific reception hosted by Deckel & Moneypenny! It was fun to listen to Steve Deckel’s insights.

Thank you Monica Myhill for your ongoing support. Loved meeting you in person Chris Bruce, CTSM Diamond and Carly Homan, MBA, BS, CTSM! Your information was so valuable!