Special Three-Part Series: How to Negotiate Tough Times: Dealing with the Current Crisis and Keeping Your Business Healthy

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With the current economic volatility, new limitations on travel, fear of meeting in person, market changes, political issues, and the constant updates of the COVID-19, the uncertainty feels like the aftermath of Sept. 11. Like that horrible event, most of us feel out of control. So many bad things seem to be occurring at once. 

Detours and unanticipated change are part of a leader’s journey. However, how do you realistically negotiate through this turbulent climate? What do you say to your clients, your employees, your friends, and your family? How can you be conscious of threatening health and economic concerns and keep your business healthy? 

Special Series – Dealing with the Current Crisis and Keeping Your Business Healthy

With the multiple challenges and emergency situation this crisis has created, the news seems focused on who is to blame and how to stay “safe.” There aren’t many practical ideas on how to retain your customers, encourage your employees, and to maintain your own mental state of readiness. 

When I was writing your e-Tip this month, it was clear that the information would need more than one article. Therefore, this month, your e-Tip will be a three-part series called Dealing with the Current Crisis and Keeping Your Business Healthy. 

Dealing with the Current Crisis

Part 1: Dealing with the Current Crisis – Your Customers

Part 1 Dealing with the Current Crisis Series focuses on communicating with your clients and customers in tough times. 

  • How do you keep those you serve informed without alarming them?

  • What are the best ways to communicate with those who use your services or products whether the news is good or bad?

  • How do you let customers and clients know you are still in business while addressing their justifiable concerns and possible complaints? 

In addition to ideas you can use, Part 1 of the series links you to one of the best pieces written on crisis communication and offers three examples of pro-active communications that businesses have used to connect with their clients. 

You’ll find ideas to maintain, to deepen, and to explore your client relationships. There is a discussion regarding which news sources are more reliable to help you and your customers stay informed. During these chaotic times, you are encouraged to watch for ways to provide additional value and/or new offerings.

Part 2 Dealing with the Current Crisis – Your Employees

Leading in times of crisis is not an easy task. If you have management authority, your employees are looking to you for guidance in these tough times. As a leader, you are charged with helping others stay focused and encouraged.

  • How do you get your employees, direct reports, and team members to focus on work when the market, economy, politics, and health concerns have everyone frightened?

  • What do you say when travel and meetings have been cancelled?

  • How do you encourage people to be productive when their emotions are vacillating between rage, dismay, hopelessness, and financial worry? 

Part 2 of the series offers ways that encourage employees to work as well as resources to restore peace and productivity to your workplace.

Part 3 Dealing with the Current Crisis – You

You’ve heard the advice that in times of change and uncertainty, a leader needs to remain calm and rational. In reality many leaders are worn out by the tough times. Often, they are working long hours and losing sleep pondering the best strategy or solution for the moment.

  • If you are highly stressed, how can you attempt to alleviate stress in others?

  • How do you encourage your team when you failing to motivate yourself?

  • What do you do to prevent your own burnout, stay well, and focus on the most important  issues? 

Part 3 of the series provides you with multiple strategies to achieve internal peace, regain your momentum, think creatively, and stay resourceful. You will be able to tap into practical resources on how to remain focused without burning out, to become more mindful, and to achieve ways to deal with the constant surprises and unanticipated problems.

You are Important to Me and Many Others

I care deeply about you, the people you lead, your career, and your business. We are in this together. Please let me know the creative ways of how you are addressing these concerns and what questions you have. I’ll share your responses with the Journey On Community. Also, please email me and let me know how I can be of service as you negotiate these chaotic times. Journey On!