Book Linda

From the courtroom to the boardroom, Linda Byars Swindling, JD, CSP, knows firsthand about high-stakes communication, negotiating workplace drama, and influencing decision makers.

Her specialty is helping people communicate powerfully so that others will listen.

Linda is an engaging and fun keynote speaker. She delivers take-home strategies which work in the real work environment. Her material is innovative, based on original research and more than twenty years of experience. You won’t hear anecdotal or intangible theories based on books she read. Instead, you get negotiation strategies that produce breakthrough outcomes and lasting results.

With a talk show host’s timing and advanced facilitator training, Linda is quick on her feet and customizes to get your message heard.

A frequent media guest and a TEDxSMU speaker, she is interviewed most often about her recent books, Ask Outrageously! The Secret to Getting What You Really Want and Stop Complainers and Energy Drainers: How to Negotiate Work Drama to Get More Done. Linda is author/coauthor of several books and created the popular Passports to Success book series, which includes 13 titles to fast track your communication and leadership results in negotiation, coaching and counseling employees, customer service, change, goal setting and strategic problem solving. Clients like the additional value she provides.

A “recovering” employment attorney and business owner, Linda knows what works with business owners, boards of directors, organizational teams, organizational leaders and high potentials.

Her clients include the Fortune 500, companies from a wide variety of industries, governmental entities and many international associationsLinda served as a Vistage chair, a national officer and board member of the National Speakers Association and as president of the National Speakers Association/North Texas.

She first addressed employment and workplace communication issues as a successful attorney and a mediator, which led her to working as a consultant and an executive coach. When her book The Consultant’s Legal Guide (coauthored with Elaine Biech) was released in 2000, Linda left her legal practice to focus full-time on Journey On, her Dallas-based, woman-owned business offering speaking, original content development and communication and leadership programs.


In addition to real world experience, Linda is recognized as an expert in her profession and a leader in several industries.  

She has the credentials and awards. Linda holds the Certified Speaking Professional, the highest earned speaking designation, and is certified by the International Coaching Federation and is a Board Certified Coach. She is the recipient of the NSA/NT’s highest honors including the Zig Ziglar member of the year, the president’s award and the Joseph J. Charbonneau award. She was chosen as a Meeting Professionals International Platinum speaker and awarded the DFW Hospitality Sales and Marketing Association International’s Speaker of the Year three times.




GTE Supply
Holt, Rinehart & Winston
Integrated Concepts Inc.
Mind Flow Technologies
Texas Air Systems
Texas Instruments
Vistage International

Meetings, Travel & Hospitality
American Airlines
Campbell Travel
Crowne Plaza Hotels
Dallas Convention & Visitors Bureau
Dallas/Fort Worth Association Executives
Four Seasons Hotels & Resorts
Global Audio and Visual
Hanley-Wood Exhibitions (now Informa)
Hotel/Motel Association of Greater Dallas
International Association of Exposition & Events (IAEE)
International Special Events Society
Irving Convention & Visitors Bureau
J&S Audio Visual
Marriott Hotels & Resorts
Meeting Professionals International (MPI)
Professional Convention Management Association (PCMA)
Senior Planners Industry Network (SPiN)
Sheraton Grand Hotels
Texas Association of Convention Operations Managers
Texas Business Travel Association
Texas  Society of Association Executives
World Travel BTI

Medical & Healthcare
American Academy of Allergy, Asthma and Immunology
American Heart Association
Angelina County Medical Society
Community Rehab
Dental Directions
Impel Management Services
Kings Daughters Medical Center
Leading Home Care
North Texas Medical & Surgical
Texas Medical Association
Texas Society for Medical Specialists Services
South Texas Blood and Tissue Center
UT Southwestern

Construction & Engineering
Associated Builders and Contractors
Association of General Contractors
Custom Building Products
Engineering Consulting Services (ECS)
McDowell Engineers
National Association of Women in Construction
Society of Plumbing Engineers
Texas Air Systems
ThyssenKrupp Elevator

Facilities Management
Professional Retail Store Maintenance Association
Snow and Ice Management Association

Manufacturing & Logistics
Comdata Corporation
Electronic Plastics Corporation
Karlee Manufacturing International
Pegasus Logistics Group

Allied Solutions
Amoco Federal Credit Union
Bank United
Federal Reserve Bank
First Mercantile Bank
Legacy Bank of Texas
Los Angeles Fireman’s Credit Union
Mississippi Credit Union Association
Insurance & Financial Services
FM Global
HD Vest Financial Services
Horn, Murdock & Cole
Insurance Consumer Affairs Exchange (ICAE)
State Farm
Human Resources & Staffing Services
Central Texas Human Resource Management Association
Ellis County Personnel
HR Southwest
Joint Society of Employers Committee
Laredo Association of Human Resource Management
McSearch Staffing
Pro Staff
San Antonio Human Resource Management Association
Society of Human Resource Management
Texas Association of Personnel Consultants
Texas Workforce Commission (formerly TEC)
The Village Business Institute
Brookhaven College
Clemson College
Dallas Baptist University
El Centro College
Head Start
Kaplan, Inc.
Kellogg School of Management
North Lake College
Primedia Workplace Learning
Richland College
Southern Methodist University
Texas Tech University
University of Texas at Dallas
City of Irving
City of Plano
City of College Station
City of Winston-Salem
City of Laredo
Georgia Department of Juvenile Justice
Graduate School, USDA
Oklahoma Department of Transportation
Society of Government Meeting Planners
Tarrant County
U.S. Bankruptcy Court

Non-Profit & Professional Associations
American Business Women’s Association
American Heart Association
Food Services Consultants International
Gospel Music Association
Mothers Against Drunk Drivers (M.A.D.D.)
Mystery Shopping Providers Association
National Pawn Brokers Association
National Society of Hispanic MBA’s
National Association of Women Business Owners
National Women’s Executive Association
Promotional Products Association International (PPAI)
Susan G. Komen
Telemessaging Systems Association of Texas
Women’s Business Council
Women’s Leadership Exchange
Women Who Lead

Sales & Marketing
Arlington Director of Sales
Brand Direct Southwest
Global Marketing, An IBM Alliance Company
Hospitality Sales & Marketing Association International
Metro Area Professional Saleswomen Association
National Catalogue Operations Forum
The Point Group 

Dallas Bar Association
Deming, Parker, Hoffman, Green & Campbell, PC
Geary, Porter & West
McEnroe, Gotsdiner, Brewer, Burdette & Steinback, PC
Pre-Paid Legal Services
Ross & Matthews, PC

The Jaffe Law Firm 

Real Estate & Multi-Family
Accolade Property Management
Texas Apartment Association
Tonti Properties